Claim $10,000/month
in free marketing
from Google

Google Grants help gardens like yours to attract more visitors.

Candide can manage your ads and help you make the most of your grant.


Sign Up
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Sections

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Do you qualify?

There are just two eligibility requirements in order to apply for a Google Grant:

 

1.

Your garden must have a website, which adheres to Google's policies:

  • Your site must have a robust and clear description of your organisation, mission, and activities. It must have substantial content, updated events and information, clear navigation, and clear calls to action (e.g. a 'book tickets' button) for a high quality user experience

    Your site's content must be unique to your organisation (e.g. you cannot use your garden profile page on candidegardening.com or your Facebook page)

    Your website must load quickly, not contain broken links, and the address must start with 'https://'

 

2.

Your organisation must be non-profit or non-governmental, with recognised charitable status from the appropriate regional body:

  • England & Wales
    Registered with the Charity Commission for England and Wales; and/or registered with HM Revenue & Customs (HMRC) as tax exempt.

    Scotland
    Registered with the Office of the Scottish Charity Regulator (OSCR) and/or registered with HM Revenue & Customs as tax exempt.

    Northern Ireland
    Registered with the Charity Commission for Northern Ireland (CCNI) and/or registered with HMRC as tax exempt.


  • Ireland (ROI)
    Please note, some information on this page is specific to UK gardens; however, ROI organisations must be:
    approved bodies authorised for tax relief on donations; charitable organisations registered with the CRA; sport bodies with tax exemption; or companies limited by guarantee registered with the CRO that are operating on a non-profit basis for the public benefit.

  • Other Regions
    Jersey: Organisations must be charities registered with the Jersey Charity Commissioner
    Guernsey: Member of the Association of Guernsey Charities
    Isle of Man: Registered with the Index of Registered Isle of Man Charities.

 

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Help us to help you.

We know... setting up and managing a Google Ads account isn't easy.

So why not choose Candide as your Google Grants partner? We'll guide you through the application and run the ads for you, to help you get the optimum number of visitors for your garden.

For no-hassle grant application and management, choose Candide.

 

Sign Up
Find out More

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Apply for a Google Grant

1.
Register with Avast (UK only):
charitydigitalexchange.org/getting_started


2.
Register with Google for Nonprofits:
google.com/nonprofits/account/u/0/signup

 

3.
Once your Google for Nonprofits account is approved, submit the eligibility form linked in the Ad Grants activation page in your Google for Nonprofits account.


4.
Return to your Google for Nonprofits account and confirm that you have completed the form.


5.
Submit your activation for review, and the Ad Grants team will update you about the status of your request as soon as possible.


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Setting up Google Ads

Choose Candide as your partner and we will keep your Google Ads account in good standing, so that you don't lose access to Google Grants. 

As a partner garden, you would benefit from a dedicated Google Ads account manager, who would run the ads for you and ensure that your account met all of the key criteria as defined in Google's policies.

Google Ads Account Criteria

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Why choose Candide?

1.
We'll help guide you through the Google Grant application process.

2.
We'll make the most of your Google Grants ad budget - it may be free, but it could drive 1000s more visitors to your garden every year.

3.
We'll coordinate with other gardens to help you compete less on search ads, delivering more visitors for the same budget.

4.
Our dedicated Google Ads specialist will keep abreast of changes to Google policies and ensure you don't lose access to the grant.

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Pricing Plans

Candide provides my booking software
FREE
"All digital ticket and membership sales come through Candide"
FIND OUT MORE

Candide is one of my booking software solutions
PAY PER CLICK
"Some of my digital ticket and membership sales come through Candide."
FIND OUT MORE

Candide does not provide my booking software
PAY PER CLICK
"All digital ticket and membership sales come through other booking system providers."
FIND OUT MORE

I don't sell tickets online
ANNUAL FEE
"I only sell tickets over the phone or at the entrance."
FIND OUT MORE
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Google Grant FAQs

How does Google make money from this scheme?
Google Grants is a charitable giving scheme which Google Ads can use as a tax writeoff against their revenue from regular businesses. The information they collect when delivering visitors to your website allows them to train their conversion algorithms; these learnings can then be used to improve their paid services. Google Grants is also good PR for Google, helping it maintain a good public image at a time when large tech companies are increasingly under fire.

Can I run Google Ads by myself?
Absolutely! Candide are a ticket vendor, so it's in our interest to run the account for you, to maximise your ticket sales, but you can apply for Google Grants and set up a Google Ads account by yourself
. Unfortunately, we are not able to provide advice and technical support unless we are working with your garden either as a Tickets partner or a Google Grant partner.

My garden is not a registered charity - can I still get a Google Grant?
You might be, depending on your organisation's status; Google Grants are available for non-profits, and non-governmental organisations with registered charitable status. More information here.

Is Candide affiliated with Google?
Candide is not affiliated with or partnered with Google. The term 'Google Grant partner' only refers to our management of your Google Ads account and help navigating the application process. However, according to Google's Grant policies, 'Google Ad Grantees are permitted to work with third-party account managers'. We will act as a third-party account manager by this definition.

Will you provide tech support for Google Grants?
Candide is able to provide tech support for Google Grants and Google Ads if your garden is a Ticket partner or Google Grant partner. Unfortunately we cannot provide tech support for non-partner gardens.

What's the catch?
The application process is quite straightforward and the money is easy to access, but the management of Google Ads is where the technicalities lie. Agencies generally report that it is difficult to access 100% of the funding due to the way in which the accounts are set up. You will also need to pay close attention to the Google Ads account management criteria, which are relatively stringent (Candide can manage this for you).

On average, you might expect to spend 20-70% of the money that is promised by Google. One factor that influences this value is your potential audience size - a garden at the heart of London will expect to spend more than one in rural Northumberland. As our network of partner gardens grows, we expect to see improvements to account performance, in terms of raw visitor numbers and amount spent.

Can we pay you with money from the Google Grant?
Unfortunately not! The Google Grant is allocated purely in the form of ad budget, automatically credited to your Google Ads account. This money can only be used to drive conversions (ticket sales, brochure downloads etc) on, or via, your website. However, we can manage your account for free if we are your exclusive online tickets vendor.

 

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Apply with Candide

Let's get the ball rolling!
Contact your Candide rep or send us your email address and any questions using the form below.

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Pricing Plan Details

"Candide provides my booking software"

Cost to you
Free - Account management costs entirely subsidised by Candide.

Why choose Candide?
As your tickets vendor, we are incentivised to drive profits for your business. Other providers which offer similar services will charge you, but by driving ticket sales to your garden and taking our usual share of revenue, we can afford to completely offset the cost of account management.

Our dedicated PPC (pay per click) specialist will frequently check and optimise the performance of your ads and help you with the initial account setup.

What you will need to do
We will need to help you set up Google Tag Manager on your website (or get access to your GTM account) in order to set up conversion tracking. You will need to place a 'Book Tickets' button prominently on your website, which will link directly to the Candide booking engine.

BACK TO PRICING PLANS

 

"Candide is one of my booking software solutions"

Cost to you
Pay per click - Pay a fixed fee per click on your 'book tickets' button.

Why choose Candide?
As the account manager for other gardens' Google Ads accounts, we can help improve the efficiency of your ads using learnings from our wider network. We can also reduce the cost of competition between gardens on key search terms by intelligently coordinating ad placements. With Candide, you pay only for clicks on your 'book now' button, rather than for traffic to your website - this helps keep your overheads in line with ticket sales.

If you replace your existing website booking links with links to Candide's own booking engine, we can offer discounted rates (speak to a Candide rep about this).

Our dedicated PPC (pay per click) specialist will frequently check and optimise the performance of your ads and help you with the initial account setup.

What you will need to do
We will need to help you set up Google Tag Manager on your website (or get access to your GTM account) in order to set up conversion tracking. You will need to place a 'Book Tickets' button prominently on your website that links to your preferred booking engine. If you replace your existing website booking links with links to Candide's own booking engine, we can offer discounted rates.

BACK TO PRICING PLANS

 

"Candide does not provide my booking software"

Cost to you
Pay per click - Pay a fixed fee per click on your 'book tickets' button.

Why choose Candide?
As the account manager for other gardens' Google Ads accounts, we can help improve the efficiency of your ads using learnings from our wider network. We can also reduce the cost of competition between gardens on key search terms by intelligently coordinating ad placements. With Candide, you pay only for clicks on your 'book now' button, rather than for traffic to your website - this helps keep your overheads in line with ticket sales.

Our dedicated PPC (pay per click) specialist will frequently check and optimise the performance of your ads and help you with the initial account setup.

What you will need to do
We will need to help you set up Google Tag Manager on your website (or get access to your GTM account) in order to set up conversion tracking. You will need to place a 'Book Tickets' button prominently on your website that links to your own booking engine.

BACK TO PRICING PLANS

 

"I don't sell tickets online"

Cost to you
Annual fee - Upgrade to a ticket partnership to qualify for discounts.

Why choose Candide?
As the UK's best gardening website, we can create a webpage dedicated to your garden. In fact, we probably already have one! Candide can help promote your garden online, even if you don't sell tickets on the web. We can also reduce the cost of competition between gardens on key search terms by intelligently coordinating ad placements.

Our dedicated PPC (pay per click) specialist will frequently check and optimise the performance of your ads and help you with the initial account setup.

What you will need to do
We will need to help you set up Google Tag Manager on your website in order to set up conversion tracking. We can then encourage people to call you (if you take phone bookings) or download a brochure promoting your garden.

BACK TO PRICING PLANS